Home fashion manufacturers and retailers are struggling to maintain and grow market share in today’s harsh economic climate. At the same time a dramatic shift in American demographics and lifestyles has resulted in greater interest in the African-American market and how the culture will shape home fashion trends.

Throughout the home fashion industry, collections continue to be presented in formats that are nothing more than traditional, pre-determined solutions.

ethniciti recognizes that today’s modern African-American consumers value individualization and a sense of organized eclecticism. The ethniciti approach is built on visual marketing and creative accessorization.

ethniciti will fill unmet needs while increasing market share from this growing, high-net-worth customer segment.